Shop Around the Corner: Find the perfectly stylish hat at Goorin Brothers
Browsing Chicago’s unique, trendy stores and boutiques
By Corey O’Day
3243 N. Broadway, 1533 N. Milwaukee
Walking into Goorin Brothers Hat Shop in Lakeview is a time warp. Louis Armstrong croons on the radio, beautiful old sewing machines, suitcases, and decanters of whiskey decorate the shelves alongside hats of every shape and color.
From flat-caps to fedoras and cloches, the friendly and knowledgeable staff at Goorin Brothers will help you find your perfect fit. If you’re not looking for a hat inspired by the days of old, this shop is still a great option to outfit your noggin. They have a plethora of knit caps and trooper hats with fuzzy ear flaps to help you survive winter in Chicago. They also have baseball caps and other casual head-toppers.
Goorin Brothers is family owned and has been hatting America since 1895. The company has grown from a horse cart in Pittsburgh to 30 shops across the U.S. and Canada — including another Chicago location in Wicker Park — but they still strive for a personable, neighborhood feel. The Lakeview location has that down to a science. While I was there, a gentleman came in on a birthday scavenger hunt and the shopkeeper, Tanya, poured a whiskey cocktail for him and his friends.
They have monthly events with food, drinks and live music. It’s the kind of place that will toast to your health.